ASUL, the result of a six-year investment in r+d, offers a unique business and operations model that expands the market for custom-designed modern homes.

While some of the greatest design visionaries have attempted to bring good design to the masses, architecture has remained relegated to the affluent few. Recent technological advancements and creative solutions have spawned a new model in some industries, allowing product customization while maintaining the affordability and predictability of mass production. This new model is called Mass Customization and companies like Coca-Cola, Apple, BMW, and Nike are employing it.

ASUL tasked a team of diverse experts to create a design and construction methodology allowing for the Mass Customization of homes. The result of these efforts is an Adaptable System capable of producing custom modern homes priced at 25-50% less than the current market.